Privacy Policy

What data we collect

• Name
• Email address
• Business profile information
• Roadmap progress
• Documents you upload
• Optional business details (KVK number, VAT number, bank account information, etc.)

Why we collect it

• Generate personalized business setup roadmaps
• Save your progress
• Pre-fill future plans
• Provide reminders and guidance
• Improve platform functionality

What we do NOT do

• We do not sell your data.
• We do not share the information you submit to us (such as your account, roadmap, questionnaire answers, form contents or documents) with third parties for marketing purposes. Optional, consent-based Meta Pixel tracking is described below.
• We use your data to provide and improve the service, including analytics and optional marketing measurement only where you have consented, as described below.
• We do not use the contents of documents you upload to your private vault for analytics or to train models.

Your private document vault

You can optionally upload startup documents (for example ID, residence permit, BSN/BRP proof, KVK extract, VAT letters, notary/BV documents, or bank/accountant/insurance documents) to a private vault attached to your roadmap.

• Documents may contain sensitive personal or business information.
• Files are stored privately and only accessible to you (and, where strictly needed for support, an administrator).
• Access uses short-lived signed links; there are no public document URLs.
• Document contents are kept separate from analytics. Only safe metadata (document type, related step, upload date, completion status) may be used to improve the product.
• Deleting a document removes both the file and its metadata.

Cookies and optional Meta Pixel

Essential storage keeps the site, login and security working. Analytics (Google Analytics) and Marketing are separate optional choices that stay off until you opt in. We remember your cookie choice for 180 days, then ask again.

We may use the Meta Pixel, provided by Meta Platforms Ireland Limited, for advertising measurement, attribution and remarketing. It stays inactive unless StartDutchBusiness.nl has enabled it and you have separately switched on Marketing in Cookie Settings. Your consent is the legal basis for this optional tracking.

• Only permitted public pages and website events are eligible.
• When active, Meta may set the browser cookie _fbp, and _fbc generally only when you arrive via a link containing a Meta click identifier. These cookies typically last up to 90 days in your browser; browser settings or deleting cookies can shorten this. This is not a statement of how long Meta retains data it receives.
• When active, Meta may receive the eligible public page you visited or the permitted website event, your IP address, browser/device information and Meta cookie/click identifiers.
• Our implementation does not deliberately send names, email addresses, questionnaire or form contents, or account, roadmap, vault or document data to Meta. We do not use automatic advanced matching or the Conversions API.
• You can change or withdraw consent at any time via Cookie Settings in the footer. Withdrawal stops future tracking from this browser and we try to remove the _fbp and _fbc cookies, but it cannot undo information Meta has already received or processed.

See Meta's privacy policy for how Meta processes this information.

Your rights

You can, at any time:

• View your data
• Update your data
• Export your data
• Delete your account and all associated data

Account deletion is available from your profile settings and permanently removes your profile, roadmaps, saved business details, uploaded documents and reminder settings.

Contact & deletion requests

To request deletion of your account, roadmap, or vault documents, email support@startdutchbusiness.nl. Signed-in users can also delete a roadmap (and all related vault files and feedback) from the dashboard. Deletion permanently removes the lead, tasks, vault metadata and storage files, assistance requests, questions and feedback.